how can i run a realestate website successfully?
February 192010
real estate for selling and buying properties.. i have started a website www.keralarealmarket.com , now i want to have more traffic into that web page and i expect income from both advertisements and brokerage for selling and buying of properties by our clients. how can i run the site successfully?
I have no idea where you are located, as the place names are unfamiliar to me.
However, there are a few things that are important for a real estate website:
1. Provide the opportunity for website visitors to find properties they are interested in. I visited your site and it seems that you are already doing this. However, if it is possible to provide photos, this would be an enhancement. Website visitors like to see photos of properties. And make the photos descriptive and pretty.
2. I’m not sure what percentage of people where you are look at the internet for real estate, but if you want to get your website on the first page of results for your area, look into Pay per click or sponsored advertising. To get in natural results takes time, at least 6 months or even longer. Study Search Engine Optimization (SEO) so that you can make your website search engine friendly as well. Also use your domain name in your advertising (in the newspaper or elsewhere) so that before your website shows up in search engine results, people begin to become aware of your website.
3. Provide a sign in sheet for website visitors to request more information. This is essential so that you can capture contacts and follow up with them. And do follow up. Create a dialogue the same as you would in person. Many people who visit websites for real estate in the US are "just looking". Thus make your sign in sheet voluntary to avoid a lot of fake email addresses and contact information. If your sign in sheet is voluntary, you can interpret visitor sign ins as possibly being "almost" ready to purchase. Sometimes you have to follow up with people for a long time before they are ready to purchase.
4. Create a newsletter or something with good information about real estate in general or in your area that you can send to your contacts each month. For those who are not yet ready to purchase, this will remind them of you so when they are ready, they will contact you (hopefully).
Getting real estate business for the internet is a tricky thing. The most important thing is to give people the information they want, follow up quickly and keep in touch with the people who do sign in at your website.
Good luck.